Mattel has been hungry for a big share of the action figure market ever since the decline of their last big success, He-Man. While their Disney based action figures continue to sell, they don't have the marketplace longevity of, say, a GI Joe. This year, however, Mattel is teaming up with Sony Entertainment and the Warner Brothers television network to create a story that combines elements of James Bond, the Six Million Dollar Man, and the previously mentioned Joe- and a toy line that just might last. Max Steel is a once-ordinary teenager who has been transformed by nanotechnology (small computers designed to circulate through the bloodstream and augment a person's abilities). Working for a secret government agency, he must use his new abilities and array of high tech gadgets to stop the plots of the villianous Psycho. It's a big job, but someone's got to do it.

THE DOLL
Brand new face mold and the most posable body ever!

THE CLOTHES
Shadowy jumpsuit.

THE ACCESSORIES
Or should I say the arsenal?

THE RESULT
When properly attired, Max is a stunner!

To see the complete line of Max Steel dolls and accessories at eToys, click here.

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